| Postcards
Postcards are a powerful, inexpensive way to
promote your business. Postcards shout "pick
me up" and they make a lasting impression.
Color postcards distinguish you from the masses.
They allow you to express the same image you would
convey in person. They Lure, Entice, Connect Emotionally,
they "Stay on Top of the Stack". Your
message is remembered even if your postcard is
lost.
When should you
use postcards?
-
To advertise a new product
or service
-
As a valuable resource
- Supply your customers with free info. Help
them do things easier, faster, less expensively.
-
Separate yourself
from your competition - Find or create
a reason for customers to do business with
you instead of someone else with a similar
product. For example, are you faster, easier
or better than the rest? LET PEOPLE KNOW and
you'll automatically get more sales.
-
Promote the benefit
of your service - e.g. dental patients
don't want an annual cleaning to remove plaque
-- they want a great smile!
The 3 most effective
use of postcards are:
. Special offers
. Invitations
. Staying in Touch
Listen to what our customers
have to say about their effectiveness:
Special Offers
- "We send out postcards as coupons or
discounts with a time limit on them. This increases
sales during slower times"
"We advertise seasonal items with them,
heightening our customers awareness of what
new products we're carrying and how long they'll
be around."
Invitations -
"We put all our meetings and shows on one
postcard and mail out the invitations at the
beginning of the year to all our prospects
"We promote our events with it, our postcard
is our drawing card. Budget cuts restrict elaborate
color brochures, instead we send out creative
color postcards".
Staying in Touch
- "We use postcards to update our customers
on changes in the industry, it's like a mini
newsletter that helps us keep in touch with
them. We find they increase customer loyalty
with a gentle reminder that we're still here
ready to help them. Our competitors don't do
that."
Go 4 Color has the best prices, quality and
turnaround for postcards in any size. Standard
sizes are 4x6, 5x7 and 4x9. Please call us for
a quote on custom sizes. Cards smaller than the
sizes mentioned above fall into the next category,
e.g. 3x5 card is 4x6 price, 4.5x6.75 is 5x7 price
then we custom trim them at no extra charge.
1000 4x6 Postcards $165
U.S. - $199 Cdn.
4x9 or 5x7 Postcards $249
U.S. - $299 Cdn.
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